How to attract your ideal customers using brand strategy…
You probably know your brand inside out and understand why it would appeal to someone like you. But do you understand why it appeals to others? This is where brand strategy comes in. But exactly what is a brand strategy, and why does it matter?
Content Marketing - What do you really need?
Rhett Deighton, WRITER / DIRECTOR / PRODUCER gives us advice on digital content marketing.
Will you lose customers if you niche?
Over the past 5 years, I have really noticed a shift with the businesses that we have worked with and how much more successful they are when they niche down and really know who they are as a brand and exactly the type of people they are targeting. Some of the big brands in my opinion, that do this well are: Nike, Country Road, Apple, Lush & Ikea.